Website Maintenance Ireland

2Cubed provides website maintenance and website management for 100s of companies across Ireland, from large businesses in Dublin to smaller, regional companies in rural areas. Ensuring that you have an effective website maintenance plan in place is vital if your website is to be safe and successful. Without a website maintenance plan in place you will place your website at risk to malicious threats such as being hacked. As part of our website maintenance plans 2Cubed will schedule changes and security updates to your website to ensure that it is protected and performing efficiently. Whatever the size or scale of your company, we can manage and maintain your website, keeping it updated and secure, leaving you to get on with the day-to-day running of your business. To make things easier for people to outsource their website management to us, we launched our new sister site Website Maintenance which allows new customers to come on board and select the website maintenance package that is suitable for their needs. 2Cubed can help fix your website after it has been hacked, update and secure it with latest patches, install security and SSL certificates, provide web hosting, and set up or migrate email. Our services include:
  • Website Hosting
  • Website Monitoring (Pingdom)
  • Security Monitoring
  • Fixing website hacks
  • Website malware resolution
  • Improving website speed
  • Plugin updates
  • CMS updates
  • Dedicated support channel between 9am-10:30am every morning (support@2cubed.ie)
For information on website maintenance plans and help with your website maintenance and website management needs, contact 2Cubed today!

What is Structured Data?

June 20, 2019
As structured data becomes more important, you are likely to see the term more and more. So what exactly does it mean? And what does it mean for your website? We’ll explain in more detail below. Google and other search engines are always working hard to understand the content on your website. By implementing structured data, you can ensure you give the search engines clear and explicit information, allowing more accurate and descriptive search results for the end user. By doing this, your website visitors may see more rich and interactive results on the search page.   You can see more descriptions of these search results by clicking here – https://developers.google.com/search/docs/guides/search-gallery Most of the major search engines combined to create a special project Schema.org. The Schema.org website gives more info on how this data is populated and show examples of these ‘schemas’ and how they should be used.

Why does this matter?

Structured Data is an important element of SEO nowadays. Any information you provide to Google in a clear and easy manner, means they gain a better understanding of who you are what your website is about and can only help to increase rankings. At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of structured data best practices. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/ Contact us today for more information on the services we provide – Contact Us Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Google’s Mobile Search Update

You may have noticed a new layout while searching Google recently on your mobile device. Around the end of May, Google released an updated visual layout for the mobile search results page. This refresh was released to introduce a more modern and user friendly layout. Google say “we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.” This was referenced on the Google blog here. The familiar green font on the ads has now been changed to a black label with a simple ‘Ad’ reference. See below for reference: As you’ll see from the above image, what Google have implemented is an opportunity for companies online to introduce their branding to users on the web before even landing on your site. This is done by using the favicon image which is uploaded on most websites. You’ll generally see this small icon on your browser tab while searching from a desktop or laptop. What does this mean for me? In order to take advantage of this update, you’ll need to make sure your website has an active favicon set and specified. There are some rules behind this:
  • Your website and the favicon need to be crawlable to Google (meaning you need to ensure your site is fully accessible to Google’s Spider). This can be a complicated issue, but we can help you with this if required – Contact Us
  • The favicon should be similar to your overall branding on your website. This will allow users to identify and recognise your brand online with ease.
  • Google will resize your favicon to 16px x 16px. They recommend uploading your file in multiples of 48px square to ensure clarity. For example, 48×48 or 96×96 etc.
  • Any favicon that Google see to be inappropriate will be removed and replaced with a default icon image.
At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of this latest Google update. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/ Contact us today for more information on the services we provide – Contact Us Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

5 Great Content Marketing Tips

5 Great Content Marketing Tips
June 5, 2019
As traditional marketing has become less effective in this modern digital age more and more have turned their focus towards content marketing for their marketing needs. Content marketing is a strategic marketing approach focused on creating and distributing content that can not only attract your target audience but actively retain them which will mean the chances of customers turning into conversions on your website will greatly increase. Content marketing allows you to actively develop a relationship with both new and existing clients. Here are 5 great content marketing tips to ensure that your content is the best it can be: Create Great Content Just simply creating lots of fresh content isn’t enough, you need to ensure it’s good relevant content. When it comes to content the approach of “Quality over Quantity” should always be taken. By having great content users will be happy which will create a positive user experience. Understand your Target Audience Before you start to write your content you should always first be clear in your mind of whom this content will be targeted at. By knowing the target demographic you are creating content for you will be able to tweak and tailor your content to best meet the needs of this market of readers which will ensure that they will find the content relevant and useful. Social Sharing When you have published some great content to your blog don’t sit back and relax! Now you need to ensure that your content gets maximum exposure. A great way of doing this is sharing your blog post on your social media channels such as facebook, twitter, Linkedin etc… It is also a smart move to enable social media sharing on your blog posts which will encourage readers to share your content. The more your post is then shared the more exposure and web traffic you will get. Simple Language Keep your content simple and easy to read! Don’t make your content too intelectual with big words that are going to be a chore to read and understand. Keep it simple, straightforward and to the point, that what users want and that’s the kind of content that they will appreciate. Calls to Action All great content should contain effective calls to action. Such as click here to read more, click here to share our post etc… By having these call to actions you will promote readers to further engage with and share your content which can lead to it being exposed to others who would not have seen it otherwise maximising your content exposure and website traction. If you can incorporate these 5 content marketing tips into the future creation of your content then you should see an increase in your website’s level of success as a direct result. To inquire about content marketing with 2Cubed please get in touch today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon  

The link between Website Speed and User Experience

Website Speed & User Experience
May 22, 2019
There is an intrinsic link between Website Speed and User Experience. There is a direct correlation between website speed & user experience, when the website speed is fast, it can greatly contribute to your website delivering a positive user experience, likewise a slow or frustrating website speed can lead to your website delivering a very negative user experience. Considering the fact that user experience is one of the main determining factors of a website’s success this in turn means that a huge focus should always be placed on ensuring that your website’s speed is optimised to perform as efficiently as possible. Here are some key ways to ensure that your website’s speed is fast: Effectively Optimising Images: If the images on your website aren’t effectively optimized then they can cause your website speed to suffer greatly. The best way to ensure that your images are optimised correctly is to compress them. Image compression is when you reduce the size of an image file without reducing the quality of the image. Reduce Redirects Redirects are instructions that automatically take users to another location. It’s important to only have redirects when necessary as each and every redirect that you have on your website will affect your overall website speed. If you have any existing redirects that are no longer necessary then make sure to remove them to increase your website speed. Removing / Deleting Old Plugins If your website currently has plugins installed that have become redundant and/or are no longer active then you should remove them as that will help to make your website load faster. Plugins can be very helpful and provide a range of great functions but be sure to only have the plugins you truly need installed, otherwise the more you have the slower your website speed will be. Ensuring that your website speed and performance is always efficient as possible is an ongoing battle and something that will have to be done regularly. However the time spent on this is justified as the better your website speed is the better your user experience will be and this in turn will mean that your website will perform all the better and experience more success. To inquire about website design and user experience with 2Cubed please get in touch today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon

Why Graphic Web Design is more important than you think!

Graphic Web Design
May 20, 2019
Graphic Web Design is a fundamental part of web design, it includes everything from back ground images, banners and button controls to color scheme, text style, and graphics. The impact that graphic design has on your website is merely not just aesthetic as many would first think. In fact the web design can actually be one of the most important factors right alongside SEO (Search Engine Optimisation) when it comes to determining whether your website will be a success or not. This is because people are visual creatures, people buy with their eyes first before anything else, which is exactly why traditional shops and businesses put their products in the window displays for passers by to notice. Three important things in particular that graphic web design can help you achieve are the following: Make a great first impression: When customers first arrive on to your website you need to ensure the first impression they have is a positive one which will encourage them to stay on the site further and engage with the content. If they have a negative first impression they will most likely bounce off the site and statistics show that these people will likely be lost forever as potential customers as most won’t give the website a second chance. As the saying goes “you only get one chance at a first impression”. Help you to stand out from the competition: Graphic web design can help you to stand out from your competition. Having a graphic designer in charge of your web design instead of simply using a pre-designed template will mean that your website will have a web design that is bespoke which basically means that your website was developed with a unique web design that no one else has. This of course will help you to stand out from the crowd. Accurately convey tone to customers: Is your website meant to have a tone which is professional, lighthearted or humorous for example. The two best ways to convey tone to your customers is through text content and visual content. The latter is where graphic web design becomes important. Effective graphic design can give your website an air of professionalism. Visitors are more likely to consider your product/service to be professional if the overall website gives an appearance of professionalism. 2Cubed understand the importance of graphic web design in the web development process. Please feel free to view our portfolio which contains many of our past website designs for clients. We are very proud of the work we have done and strive to always be the best. 2Cubed have vast experience in creating unique and well-branded websites that promote your business professionally. We design tasteful, functional websites that are designed for and around your company and our award winning web design has created innovative and customer-centric sites that have delivered increased customer satisfaction and produced measurable return-on-investment for our clients. We offer well-designed and appointed websites for all levels of business. We believe that your website should fit your overall branding and company ethos, that’s why we pride ourselves in being ‘your web strategy’. To inquire about getting your website designed with 2Cubed please get in touch today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon

5 Great Reasons Why You Should Develop Your Website on WordPress

Wordpress Website Development WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your website. The most popular CMS chosen by people to develop their website on is WordPress. Here’s 5 great reasons why WordPress is the CMS platform of choice for many: Free to use WordPress is a free to use platform which means it’s perfect for those on a small budget especially for start up businesses. If you want to buy a specific theme to give your website a unique design there can be a small cost but to use and download the WordPress tool is absolutely free. Easy to use interface WordPress are renowned for their easy to use interface. It’s actually a very simple and fast process to get a WordPress website created and up running. While doing the more complex customisations may require some research beforehand most people will be able to get their website from beginning to live in a matter of minutes.   Secure and Safe WordPress is a cms that is very secure and safe. This is because WordPress makes it very simple to update your software and ensure it is all up to date. Ensuring your software is up to date will help to keep hackers away from your website. Updating your software couldn’t be easier as all you have to do to update plugins and themes is to click the checkboxes next to them and click the update button. There is also an option to enable auto updates so you won’t have to remember to manually check. SEO Friendly WordPress websites rank higher than other types of websites in search engines. Google and other search engines love WordPress and treat it favourably because as WordPress is very SEO friendly. WordPress also allows you the ability to use SEO plugins to further optimise and enhance your website’s SEO. Easy to Customise WordPress makes the process of customising your website easy regardless of whether you are tech savvy or not. To effectively use WordPress it is not a requirement to have prior knowledge of designing websites. WordPress offers users the choice of thousands of free templates and themes from which to choose from. WordPress themes are easy to customise and allow you to manually add custom functionality to your website through the use of plugins. This customisation allows you to put your own unique spin on your website. WordPress is without a doubt the best CMS system to use. To inquire about using the WordPress CMS for your website get in touch with 2Cubed today. For advice and information on having a successful website contact 2Cubed today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon

3 Common Google Ads Mistakes to Avoid Making

Google Ads Recently we discussed how to evaluate whether your PPC campaign is worth it? In this post we will discuss 3 common Google Ads mistakes that people make all too often in their PPC Campaigns. Not enough ads per group Less is certainly not more when it comes to ads in your ad group. Google recommends that it is best practice to have at least three ads per ad group. If you only have one ad then you aren’t giving Google’s machine learning technology the proper chance to analyze and prioritize the ads that are expected to perform better. Bad Landing Page While getting a lot of traffic from Google Ads is a good thing, if you aren’t getting conversions out of these hits then it’s simply a waste of money. One big reason why you may be failing to get conversions is if your landing page is poor, if your landing page is poor people will land on your page, be unimpressed and leave without you converting them which means they cost you money and you got nothing in return. To ensure that your landing page is good you should ensure the following:
  • It loads fast
  • It has a clear Call to Action
  • It’s easy to read and navigate
  • It speaks to the audience who your ad is targeted at
Not taking advantage of Location Settings To ensure that the right people, your target market see your ad you need to configure the location settings. If you only wish for your ad to be seen in a specific county, province or country you can do so through here. For instance, if your ad is aimed at businesses in Wexford then it shouldn’t be appearing in Dublin, Cork etc.. By taking advantage of location settings you can ensure that your budget will be spent on the right places. By ensuring that you avoid these 3 common Google Ads mistakes you will minimise the risk of wasting your ads budget and greatly increase your chances of getting your target market to see and click on your ads and most importantly get conversions to your website from your successful PPC campaign. For advice and information on having a successful website contact 2Cubed today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon