Tag Archives: Web Development

Choosing the right Web Design Agency for Responsive Design

July 27, 2018

Whether your business is big or small, the chances are that it has a website. In today’s market the importance of websites is only becoming more and more important especially those with an E-Commerce element where in most cases the website is the actual lifeblood of the business.Your online presence will be of utmost importance for the development of your business. Now that we have made it clear that having an efficiently developed website is of utmost importance, how do you go about getting one? Unless you’re a coding expert or wish to create a generic ready built site then you are going to have to reach out for some professional help in web development to build a website which has responsive design and mobile responsive design. Now with this there is good and bad news, good news is that there are many web development agencies throughout the country especially in Dublin which is full of Dublin Web Agencies so this means you have a vast amount of options to choose from. The bad news however is that all these web agencies were made not made equal whether it’s a Dublin web agency or any other Irish Web agency. Therefore it is imperative that you choose the right one as this choice will be the difference between having a great website or business crippling bad one. But you have probably figured that one out by now and are asking yourself: What next? That is why you are on this page – to find the answer to the question of how to find the right web design agency. You’ve already found them… 2Cubed Web Design Wexford & Dublin pride ourselves on being a leading example of what a web development agency should be. 2Cubed specialise in delivering functional websites that exceed clients’ expectations and performance. Our web development offices are based in Wexford and Dublin. We strive to use the very best industry practices provided by our in house web designers. We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. All our web designs are created specifically for each customer, ensuring you get a beautiful user-friendly tailor-made website that fits your brand and identity. 2Cubed design and develop websites across all industries and sectors, including eCommerce websites, multilingual websites, as well as projects which include custom functionality and specific database and software integration. 2Cubed specialises in Website Development, Web Design, App Development, eCommerce Website Design, Website Marketing and Content Management (CMS). We can work with a variety of Content Management Systems (CMS) such as WordPress and Magento, and can give your existing website a re-design making it responsive and moving it into the 21st century. Our web content writing expert, provides unique website content. We build beautiful bespoke customer-friendly websites. We provide web development and web design to the highest standard, as well as native iPhone and Android Applications. We build digital solutions for web and apps. We are the problem solvers in the digital world. Our websites are measured on performance and built for scale and longevity. As well as web design and app development, 2Cubed offers a range of other services including digital marketing, content writing, SEO, Graphic Design, Brand Identity, Google Apps set-up, and Google Adwords management. Our creative web designers are ready to design, code & market your project and also award winning IIA Net Visionary Web Developer Excellence. In 2016 we were finalists as IIA Net Visionary Web Design Company of the Year. We provide websites nationally designed by our highly skilled web design team. We are a team of ten web design professionals that are dedicated to giving the best web design service in Ireland. Planning and knowledge is key when it comes to web design and web development. By consulting a professional Web Designer like 2Cubed you can be assured that your website will be a success. To take the first step of having that website of your dreams please get in touch with 2Cubed today. To view our full portfolio of work please click here. Please feel free to contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles.

Why your website urgently needs an SSL Certificate now!

Category: News

July 16, 2018

Does your website have an SSL Certificate? If the answer to this question is no then the success of your website is at serious risk! Google will flag your website from next month (August 2018) if you have not gotten an SSL Certificate. At the start of 2018 Google announced in its Speed Update set to roll out in July, that it will mark all sites that have not migrated to HTTPS as “not secure.” This change has been brought in by google whose main goal is to ensure their users can safely and securely browse and purchase on the internet. As nowadays people turn to the internet for virtually everything ensuring that users can trust it to be safe is of paramount importance. Online security like having an SSL Certificate is no longer just a good option for a website to have, it’s a necessity. An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key. When google made this announcement they made it clear and sent a stark warning that if your website does not have an SSL Certificate your website will be marked as not secure in the url bar when people access it. This will of course have a detrimental effect on any website who is branded as such as virtually no user will proceed onto the site as they have lost all trust and they certainly will not buy anything in fear of their card details being used and abused. Websites that have any kind of text input will need an SSL Certificate, If you are unsure whether your website needs an SSL Certificate (Chances are it does) just ask yourself the following two questions: Does your website have forms or functions that require text to be inputted such as: Contact forms, Search Bars, Logins etc..? Is your website on HTTP://? If your answer to these questions is a resounding yes then you need to install an SSL Certificate. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site which will damage your sites reputation irrevocably and will also cause your business to suffer. To inquire about getting an SSL Certificate for your website to stop it being marked as non-secure please get in touch today! Please feel free to follow and interact with us on the following profiles.

Content may be King, but Marketing is the Queen

Category: Tips and Tricks

July 3, 2018

A common saying in SEO circles is “Content is king, but marketing is queen, and runs the household.” Just like any good couple one can’t survive without the other and both help each other to succeed. Without marketing your content no matter how good it may be will never be noticed. Likewise if you don’t have enough good quality content then what are you going to advertise and promote in your marketing? Content and Marketing are both equally as important as each other. It’s vital that anyone wishing to be successful makes sure that great content is paired with a great marketing strategy, never sacrifice or prioritize one over the other, both are equally important and should always be treated with this respect. Great content is king as people want to see something new that catches their attention when browsing the internet, Writing content in your own words with your own ideas ensures that your content is different and unique to you and this will be appreciated by users and the search engine itself when it comes to ranking. Also with great content you are more likely to get new and returning visitors to your site. While you’re producing great content be sure to optimize it efficiently so that it will see a jump in the rankings on the SERP (Search Engine Results Page), when optimizing it make sure that your priority is that it reads well for users and gives them a great user experience, this is key. I can’t stress enough to not make the mistake of trying to over optimize your page just for search engines and not have the user experience in mind, this can be called trying to use blackhat methods and it will not work, in fact it will have an adverse effect on your ranking and your content will suffer, do not abuse the system with things such as keyword stuffing etc… Marketing is queen because in today’s market you need both marketing and content working efficiently to be successful. While it’s of course great to have dozens of great quality well written articles, it isn’t enough in itself to rank highly, there is still another step required, which is of course the queen: Marketing. Some great marketing techniques that can be used are as follows:

Writing articles on blogs and making sure to link to your other content
Be active on social media because you can funnel a huge amount of traffic from social media channels such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Google My Business.
Have back-links and anchor text throughout your site to encourage further navigation and increase average session duration

In this article we established the power couple that is the king of content and queen of marketing and how both are as equally important and provide the most success when both are utilized successfully. Just like a game of chess, the king and queen are the most important parts, while you won’t win the game in your first, second or third move, if you use both effectively and make the right strategic moves and be patient your chance will come and you will see positive results, every game starts with the first move, make sure yours is the right one! To find out the right move and strategy to take when it comes to content and/or marketing please contact 2Cubed today! 2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis. Please feel free to follow and interact with us on the following profiles.

Local SEO

Category: Tips and Tricks

June 29, 2018

Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc… Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done, by having this done beforehand it will maximise your chances for success and getting the best results possible so you will rank high within the local listings. There are six things in particular that you should have done before launching your local SEO campaign and they are the following: Have a working Google My Business Page Set Up It’s important that in order to have a strong presence on google that you have set up your Google My Business page. Once you have set it up, you should make sure it includes the following elements:

A long, unique description that’s formatted correctly and includes links.
Choose the correct and appropriate categories for your business.
Upload as many photos as possible onto your google my business page of your business
Add a local phone number
Add your business address that’s consistent with that on your website and local directories.
Upload a high-resolution profile image and cover photo.
Add your opening times/days
Have real reviews from customers

Optimize all of your landing pages with local keyword data Your landing page is the most important page on your website as it is the first impression a user gets of your website. You should make sure this page is optimized with the correct keywords. A good idea is to incorporate the page with some particular keywords which you think users will use to search with. Ensure your NAP listings remain consistently across the web NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for their searches. This becomes even more important for Local SEO. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations). You should also use Schema.org markup on your NAP to give the search engines all they need to display your company information properly. Generate genuine reviews from your customers on Google and Yelp Local reviews will have a direct impact on your local search rankings, it’s pivotal that you try and gain as many real genuine ones as possible so you’ll want to spend some time acquiring them. Whilst there are many types of reviews from different platforms for now I would advise to focus on getting as many google reviews as possible. Optimize your search engine snippets Google Featured Snippets are very search friendly and they help users to get answers without having to click any pages. By making sure to optimize your search engine snippets you will increase your chances further for ranking as high as possible in the search rankings. Focus on localized link building When you are doing a local SEO campaign it is extremely important that you have done effective link building. Unlike traditional national SEO, Local SEO places a lot more importance on gaining links from other local websites that are relevant to your business and industry. National SEO places a greater importance on gaining as many links as possible from high authority websites and whilst of course that is still something to aim for, with Local SEO the links from websites local to you are what is the most important! Please feel free to follow and interact with us on the following profiles.

Website Security | Give Your Site A Health Check

Category: Tips and Tricks

June 28, 2018

Everyday Websites are compromised, the majority of these security breaches are usually an attempt to use your server for things such as an email relay for spam emails, or to setup a temporary web server which would be used to serve files of an illegal nature. However depending on your website sometimes these breaches can be of an even more serious and dark nature such as hackers attempting to steal your data and/or to actually deface your entire website. There will always be hackers unfortunately, that fact is out of your website’s control, what you can control however is your website’s security. Think of website security as the health of your site, when your website security is strong your site is in good health, when your website has poor or no security your site is in bad health, and just like human’s, when you are feeling weak, it’s harder to protect yourself from dangers. Hackers thrive on sites who are in weak health and vulnerable. So how do I make sure my website is in good health? Well just like visiting the doctor for a check up your should get into the habit of regularly giving your site a health check to see how it’s performing. Two ways in particular of increasing your website security and keeping it in good health are switching to HTTPS and having a Website Security Seal. A great way to protect your site is to make sure you switch to HTTPS hosting, to do this you will have to acquire an SSL certificate. Normally websites are hosted on just HTTP, this is a problem because HTTP is not secure and so hackers can ‘listen’ in on any data that is being passed between your site and a visitors browser. This data could be of a severely sensitive nature such as card details or login credentials such as username, passwords etc.. HTTPS however is stronger over HTTP as it is secure and has an encrypted connection between your website and a user’s browser. This encrypted connection makes it so that any data that may be passed can not be intercepted or “listened” on by hackers. Another reason why your site needs to have HTTPS is that it’s not only just good for security but google have actually made it clear that HTTPS is a ranking factor in their algorithm. Google favours websites who use HTTPS over HTTP. Switching to HTTPS is simply the logical move, not only does it give your site more security, but it will also improve your rankings on the SERP as google favours sites who use it. To get your site to switch to HTTPS you will need to have an SSL Certificate. To inquire about getting an SSL certificate for your site get in touch with us today! As well as switching to HTTPS another way of drastically improving your website security is by having a Website Security Seal. A Website Security Seal is a security feature that monitors your website and it looks for things such as malware in particular. Malware is viruses which have been uploaded by hackers. Think of a website security seal as being like anti-virus for your website. As a user you wouldn’t surf the web without having an anti-virus installed so why would you want to expose your website to potential threats.The seal constantly works in the background and monitors your files and if it comes across malware it will notify you so that you can remove it and keep your site safe. Having your hosting, website security and maintenance looked after by a professional company is simply the smart decision, it will not only give you peace and mind that your site is being looked after by experts but you will also now be able to focus your time on your business and your customers. Also by having a maintenance agreement in place you won’t have to continually pay each and every time you need an update done, you can rest easy in the knowledge that it will be automatically covered by your agreement, it will save you money in the long run compared to having to go it by yourself. Once you think you have done all you can in relation to improving your security then it’s time to actually test your website security and give your site a health check.The most effective way of doing this is via the use of some website security tools, often referred to as penetration testing or pen testing for short. For more information about increasing your website security and making sure it’s in good health contact us today! Please feel free to follow and interact with us on the following profiles.

The Importance of Google AMP

Category: Tips and Tricks

June 22, 2018

AMP stands for Accelerated Mobile Pages, it is a Google-backed project designed for any publisher to have pages load quickly on mobile devices. Accelerated Mobile Pages (AMP) is designed to enable publishers to easily improve speed and by extension the user experience for their mobile users. Pages who make use of AMP coding actually appear within special places in the search results and with a special “AMP” designation. Before AMP was introduced similar results were possible to achieve but it could only be done by experienced developers through quite specialized performance optimizations and it required a lot of time and was often simply not done as people found it too arduous and/or lack of resources played a factor. The great thing about AMP is that it allows businesses to now do these optimizations quite easily by themselves in quite a quick time. By optimizing your site with AMP you are being proactive and putting yourself in a great position because chances are it’s going to become more and more popular in the future and google themselves are encouraging the use of AMP and are likely to favour pages with AMP when it comes to the search engine listings. When using AMP there are some important considerations to make such as you will have to maintain at least two versions of any article page or post. One version will be the original version of your page or post that users will typically see, and then their will also be the AMP version of that page. Also AMP doesn’t allow things such as form elements so you most likely won’t be able to have elements such as lead forms, on-page comments and other more common elements you may be used to incorporating on your standard page when optimizing them. However despite this, one thing that can’t be denied about AMP is that it truly does provide quite an easy, fast and efficient way of improving your site speed on mobile devices and considering we live in a mobile first indexing world that is more important now than ever. For more advice and information on having a successful website get in touch with 2Cubed today! Please feel free to follow and interact with us on the following profiles.

Mobile First Web Design

Category: Tips and Tricks

June 20, 2018

Mobile first web design is exactly what it sounds like, it is the practice of designing first and foremost for the smallest screen compatibility possible and then working your way up from mobile to desktop etc.. The idea behind this practice is that by taking this approach you have designed your website to be a responsive and very adaptive design. This is because you would have taken the approach that is called ‘progressive enhancement’. Progressive enhancement is the strategy that since mobile design is generally the most difficult to do that you should actually do it first and then when you have to design for other devices you will find it a much easier process. The great thing about this approach is that since you have made mobile first web design a priority and since smaller designs will have only essential features you have at the core already the heart of the user experience you’re offering. The opposite approach of progressive enhancement is called ‘graceful degradation’. This would be considered a more old-fashioned practice. Graceful degradation entails building a website that incorporates everything from the start and then starts to strip away parts at a later stage for compatibility on smaller devices. The bad thing about graceful degradation is that it treats mobile compatibility as an afterthought or almost a nuisance and you are cutting down on the quality for the mobile version so you nearly end up with two different websites. The one on desktop is a proper effective one whereas the mobile version ends up looking like a pale shadow of the former. Google now actually indexes sites on a mobile first approach which means they are first ranking your site on how responsive and how well designed it is for mobile, so you can understand if you took the graceful degradation approach you have already shot yourself in the foot as your website will not rank as well as google will judge it poorly even though your desktop site might very well be perfect. We of course then like everyone else recommend that you always take the progressive enhancement mobile-first approach and make mobile a priority not an afterthought otherwise you will live to regret it. When your site looks great on a mobile device, it will translate brilliantly to all other devices. Also when you design for mobile first it’s limitations are forcing you to cut to the heart of things and really prioritize your content. This is unintentionally helping you to make your website better and deliver the ultimate user experience as since you are designing under such tight parameters your site will be very content-focused which in turn means its user-focused. Google will look on you very favorably if you’re offering the user a great experience and you are because you have been forced to cut to the heart of things, and that’s what the user wants, not to be distracted with all the bells and whistles but access straight away to the content they were searching for! What first seemed like a hindrance is actually an unlikely but extremely helpful ally, design your website with a mobile first approach and you have taken the first step to having a successful website, on all devices! For more advice and information on having a successful website get in touch with 2Cubed today! Please feel free to follow and interact with us on the following profiles.

Our Design – Your Vision.

Category: Projects

June 6, 2018

At 2Cubed we specialize in delivering functional websites that exceed clients’ expectations and performance. We strive to use the very best industry practices provided by our in house web designers. We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. Our creative web designers are always ready to design, code & market your project. Whether you wish to improve or replace an existing site, or create one from scratch that will be everything you ever dreamed of, 2Cubed are here to make it a reality. For further details and to ask any questions or queries you may have you can reach us through our contact page and we would be delighted to speak with you!