Category Archives: News
2Cubed Dublin’s Office Moves Location
Trading Online Voucher Scheme Helps Irish Businesses to Create and Enhance Their Online Presence
Download the Trading Online Voucher Application Form Click here
With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in eCommerce sales. For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets. There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this digital reality. Vouchers will be available to a maximum value of €2,500 or 50% of eligible expenditure, whichever is the lesser.Who is eligible?
- The vouchers are targeted at businesses that have a limited online trading presence
- less than 10 employees
- turnover less than €2 million
- applicants must be registered and trading for minimum of 12 months
- IT consultation;
- Development or upgrade of an e-commerce website;
- Implementing Online payments or booking systems;
- Purchase of Internet related software;
- Purchase of online advertising (this purchase cannot make up any more than 30% of approved Voucher costs and can only be drawn down in one payment phase);
- Developing an app (or multi-platform webpages)
- Implementing a digital marketing strategy i.e. Social media marketing;
- Consultation with ICT experts for early stage adopters of online strategy;
- Training/skills development specifically to establish and manage an online trading activity.
2Cubed April update Newsletter- SEO Link Building, Importance of Web Maintenance and IMPORTANT UPDATE on GDPR Compliance
SEO – Building Links Are The Key to Success
One of the primary ways search engines decide on which pages should rank highest is by looking at the links on those pages. When it’s clear that the content has high-quality links pointing at it, it gets a boost. Some people make the mistake of thinking that all they need to do is get as many links as possible rather than just important ones. This is not the case as the view taken by the search engines is very much “Quality over Quantity”. Some people ignore this and try many methods such as buying links or even building a sheer number of links themselves by dropping them in comments on other sites blogs, forum posts etc… This behavior will not be rewarded and will actually have a negative impact on your site. Search engines want to reward sites that are able to gain “hard links“. Hard links are effectively links that aren’t easily come by, effort has been taken to gain the link. A guest post in a publication with a high standard, one that doesn’t let just anyone write, might be an example of a hard link or getting a high-quality site to link to you from a relevant article or page on its site would be another example.
The type of site where it would be very beneficial for you to earn a link from would be one where you and potential customers regularly read. Build a relationship with another site where you can both mutually help each other. There is one way in particular to legitimately earn hard links that’s consider quite easy to do, by being social! Get your site all over social media sites such as Twitter, Facebook and Google+. You can use these sites to share your content and in turn your followers on this site may share it with others. All that sharing is a “social signal” to the search engines that what is being shared is considered to be good content. To Learn More About Effective SEO Methods For Your Website Click HereWhy is Website Maintenance so Important?
Website Maintenance is important to any and all businesses, big or small. Your website is like a display window into your business and it can have a huge impact on your site and business is perceived. A well-maintained website that runs efficiently is essential to be in today’s environment. Regular website maintenance helps aid in attracting and retaining customers, maintaining search engine rankings and effectively creating new content, products and services for the public. Your website no matter what it is, should always be centered first and foremost on delivering a great user experience. This can be achieved by routinely adding new content on your website keeping it fresh and by ensuring that all the contact points on your site are in working order constantly.
Another reason why website maintenance is so important is the fact that website maintenance is critical to the search-engine rankings. Websites with old content rank lower in search engine listings and failing to make frequent modifications can cause your site site to be pushed below your competitors in the listings and this will cause your business to suffer. For risk management, you should always to have a business-continuity plan in place for your website incise you have severe maintenance issues such as site crashing etc.. You should also ensure that your hosting service provider has a backup and maintenance plan that is in line with your own business service levels, especially if you have a real-time or mission-critical website as this will be vital in helping to minimize negative outcomes when it comes to damage control of the situation. Of course the best preventive is proactive action by making sure your website maintenance is up to scratch, to say website maintenance is important would be an understatement!To Learn More About Website Maintenance CLICK HERE
GDPR: COMPLIANCE
In last weeks newsletter we touched on the upcoming EU law on data privacy known as “The General Data Protection Regulation (GDPR)”. The General Data Protection Regulation (GDPR), is the European Union’s new law on data privacy. To now be active in the EU, websites, including social media, will have to comply with the new regulations that will take effect on May 25. This will affect all businesses, big and small. Many businesses are worried as they are unsure what they need to do to be compliant with this new upcoming law. While it may sound overwhelming, there are ways to make compliance more manageable such as the following:
- Access
- Identify
- Govern
- Protect
- Audit
Anchor Text, Page Speed and The Impact of The New GDPR Law
Welcome to this week’s edition of the 2Cubed Newsletter. Here you’ll find the latest news about the Website Maintenance we have have been carrying out, insight into how to maximize your Website User Experience and some top SEO Tips to aid you in your efforts.
SEO – Don’t Let Your Site Sink With Poor Anchor Text
Anchor Text is a text link that visitors can click on to be taken directly to another web page, this link can bring a user to either another page on your site or to another website on the internet. Effective anchor text can and should be used to help guide users through navigating throughout your website.
The anchor text should ideally include keywords and phrases related to what your site does. For example if you owned a clothes store, the words “Check out our selection of clothes” on your homepage should link to your online store page where people can browse and ideally buy your products. Through effective use of anchor text you would have helped guide this person from your home page to your online store where you want them to be all in the click of one button. That is why anchor text and its effective use is so important. Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise red flags with Google so make sure the links you put in are natural like the example mentioned above. To Learn More About Effective SEO Methods For Your Website Click HerePage Speed to Soon Become Factor in Ranking of Mobile Pages
On January 17th Google announced that page speed will become a mobile ranking factor. Google have nicknamed the update the “speed update”. Page speed has been a ranking factor on desktop since 2010. Now for the first time Page Speed will also become a ranking factor which will now be an official part of a mobile page’s placement on the Google SERP. This will come into effect July 2018 so there is time for everyone to make sure their page speed is as efficient and fast as possible before this comes into effect.
One of the main aims of this update will be to target excessively slow loading pages, if you have slow loading pages on your website and you don’t amend them now, this update will punish you. However according to google’s announcement, they don’t predict that an extensive amount of pages will be impacted once the ranking factor of Page Speed becomes incorporated into the Google Algorithm in July. Page speed should already be a priority for any website who wishes to be successful as it is such an important component, and if it wasn’t already it should definitely be now with this “speed update” looming.
To Learn More About Increasing Your Page Speed CLICK HERE
GDPR: Why it Matters and What You Need to Know About it
The General Data Protection Regulation (GDPR), is the European Union’s new law on data privacy. It has come about as a result of the public concern over privacy. The GDPR replaces the EU’s Data Protection Directive, which went into effect in 1995. Unlike a directive, it does not require national governments to pass any enabling legislation and so it is directly binding and applicable. It will ensure that every individual on the internet has a right to know which company has what data about them, plus the right to have it destroyed if they wish. To now be active in the EU, websites, including social media, will have to comply with the new regulations that will take effect on May 25. This will affect all businesses, big and small.
GDPR will now place requirements on data controllers, forcing them to explain to people what personal data they intend to collect and why. It’s focused completely around consent. GDPR will also let users request a copy of their personal information free-of-charge and be entitled to get a response within a month. It will give people the right to not be subject to significant decisions by businesses that impact their privacy. Users will also have some rights to erase their personal data if they withdraw consent or it’s deemed no longer necessary for the reason it was collected. Violations of this can trigger hefty fines for businesses. For a long time the internet has been a bit of a wild west like environment when it comes to data privacy and businesses had free rein to do as they wished, this is no longer the case with the EU finally cracking down on this hot button issue, businesses must make sure they are able to show compliance by the time GDPR comes into effect on May 25, 2018.To Learn More About GDPR and Other Important Google Updates You Need to Know About CLICK HERE
March update for Web Maintenance Customers – Part 4 Newsletter
Welcome to our newest edition of the 2Cubed Newsletter. Here you’ll find the latest news about the Website Maintenance we have have been carrying out, insight into how to maximize your Website User Experience and some top SEO Tips to aid you in your efforts.
Maintenance – Importance of Regular Website Maintenance Regular Website Maintenance is something every website requires if it wishes to operate efficiently. Website Maintenance is a relatively simple process, but there are basic mistakes that many people can make if they are not careful. Avoid these and you’ll be well on your way to a safer, cleaner website that isn’t a huge pain to keep running.
One of the great things about creating websites is that you can start small and add things as you need them and further expand the site naturally. It’s recommended to start out with a pamphlet-style site and then from there you can add things like shops, blogs etc… Find out what your target audience want and then tailor your site to suit those needs. Generally speaking the more bigger and complicated a website is, the more likely you are to be presented with bigger and more complicated problems. By starting small at first, it’ll be easier for you to isolate and solve any issues as they may appear and by the time you do begin to introduce more complicated additions to the site you will hopefully be a lot more familiar with your site and it’s inner workings, and be better equipped to deal with any Website Maintenance issues as they may arise.User Experience (UX) – Quality Content over Quantity A great website should always contain great content. However some people make the mistake of assuming that the more they put into their site and expand it the better it will be, but this is not always the case, bigger is not always better.
When websites create content they should always place an emphasis on the quality of their content as opposed to just focusing on producing a large quantity of it.To give a user the best experience possible your website should be full of strong content that matters, if you look at your website and look at it objectively and find that if you removed two or three pages, that there would be no effect caused then these pages are weak content. Every piece of content should have a purpose and be important enough that if they were to be removed it would have a negative effect on your site. If it’s not vital it’s not needed, if it’s not quality content it’s just extra unneeded quantity content.SEO – Power of the Focus Keyword A focus keyword is a search term that you want your page to rank for the most, so hopefully when people search for this term they will find your site. When you have decided on the focus keyword you wish to rank for, you will need to put some effort into finding out whether or not there are already many searches for the focus keyword you wish to use. When you have found out what search terms are actually used by people, you will then need to know whether your idea for your post or page fits the needs and expectations of the people who are using these search terms.
The easiest and most effective way to find out if your content meets your target audience’s needs is to simply google your proposed focus keyword yourself. When you do this, you should look at the first two result pages. Are the other articles and similar results in these two pages something similar to what your page or post will be, does it look like a place where your page and post would fit in between naturally? It’s important to ask yourself this question because if you are going to be optimizing for this specific focus keyword ideally you will be aiming to get your post amongst these results. When used effectively, a strong focus keyword is powerful! Choosing the perfect focus keyword isn’t always simple. When trying to find the perfect focus keyword you should always aim to have a combination of words that are regularly used by your target audience. Aim for a focus keyword that is high on volume and one which will suit your audience.