Tag Archives: Web Development Dublin

The Importance of Text & Heading Structure of Website Content for Optimal SEO Performance

Category: SEO Tips and Tricks Website Design

October 18, 2018

Strong website content is the cornerstone of having a successful website. By writing unique rich content that gives value to the user your website content will be strong, couple this strong content with great marketing/SEO and your site should soar up the rankings of the SERP (Search Engine Results Page). Most people are familiar with the most common form of SEO for content which is optimising each key page with a unique Meta Title and Description. However there is further SEO that can and should be done to ensure your content ranks highly that many people aren’t aware of such as the importance of text structure and the importance of the successful implementation of a heading structure (H1, H2, H3 Etc..) on your page of content. Text Structure is important as the structure of the texts on your site is very important for SEO. If your content is clearly structured, your chance to rank well in Google will be much higher. Before people choose to read content they do what is called a quick scan of the content. This is where they will run their eyes quickly over to content to get a quick feel for it before they commit to starting to properly read it. You need to hook the user from this scan to convince them to read it otherwise you have lost them. This is where text structure becomes ever so important as the main parts that tend to catch people’s eyes when they scan over content is the beginning of sentences as people read left to right and secondly and probably most importantly what catches people’s eyes are headings and subheadings. Headings and subheadings will usually be in bold and also be centered so they really stand out easily, the headings and subheadings should be an accurate description of the content that lays beneath it. If these headings and subheadings are intriguing enough to convince the user to read the article after scanning then they have done their job! Now that the importance of text structure has been explained, how directly linked the importance of heading structure to compliment it will also become quite apparent. As explained above headings and subheadings should be attractive and should clearly state the content of the paragraph beneath it. Best practice is to put a header above every long paragraph or above a group of paragraphs which are talking about a similar theme or topic. Header tags (H1, H2, H3 Etc..) are important for SEO because they communicate to search engines like google what your website and what that specific page is about.Search engines recognize the copy in your header tags as more important than the rest so it understands from this what your page is about. H1 is seen by google as the most important then H2, H3 etc.. It’s important to utilize your header tags however and not just throw them in anywhere and everywhere. To utilize header tags effectively for SEO they should contain your keywords which you hope to rank for. This is so effective as part of an SEO strategy because when search engines routinely crawl the website they will pick up on the header tags and will recognize the keywords you are using are important and are directly linked to what your website is about. To find out more about the best way to employ effective content writing and other strategies to improve your website Contact 2Cubed today! You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles.

Why Your Website Should Have an Active Blog

Category: Tips and Tricks

October 17, 2018

Virtually every website should have an active blog. To have a blog on your website costs you nothing as it’s a free feature but to not use a blog effectively at all could actually cost you quite a bit in terms of not generating as much traffic and conversions as you could have otherwise to make your website as successful as possible. That’s because using blog posts effectively is an integral part of an effective Content Marketing strategy. Content Marketing is a marketing strategy that is based on creating and sharing content of value with your community or target audience, thus establishing yourself as an authority in your field. A content marketing strategy helps to build a strong relationship between you and your users and potential customers. When people feel they have a good relationship with a website or business they are a lot more open to purchasing off them. This means that if your content marketing strategy is successful you will have garnered an increase in sales without having to go the length of traditional hard selling to try and get conversions. Blogs became so popular as part of content marketing because regularly posting great content to your website was a great alternative to traditional outbound marketing such as advertising and cold calling. It’s well known that when customers come to you of their own free will they are a lot more likely to be favorable to purchasing off you compared to when you make the first move by chasing them. By posting great blogs rich in content users are getting something from reading them, they are having a better user experience and there is also the possibility that they will find you on google when searching for a term that you may have done a blog post about. Another reason blogs are so great is that they can do wonders for your SEO. Blogs are limitless so you can have as many blog posts as you want, each blog post gives you a new opportunity to utilize key terms and phrases you wish to rank for in your SEO title and description. By publishing regular new content on your website, you will receive a further boost in SEO as new published content will cause search engine crawlers to revisit your website and index it. Search engines love to send their users to brand new “fresh” content so by regularly publishing content on your blog you are signalling to search engines that your website is not only very alive but it it still very relevant as it is publishing new fresh content. Finally blogs give you great opportunities on social media as each blog post you publish can be shared through your social media channels and you can generate and drive this traffic from social media straight to your website where you will have an opportunity to then turn these site visits into conversions. To find out more about content writing for blog posts and other strategies to improve your website Contact 2Cubed today! You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles.

7 Good Reasons Why You Should be Using Google Analytics Right Now!

Using Google Analytics - Digital marketing services wexford

Category: Tips and Tricks

October 11, 2018

Google Analytics is an amazingly powerful tool that everyone has at their disposal. Even more amazing is the fact that this powerful tool comes completely free of charge. When used properly google analytics can be an amazing insight into the heart of your website and of how it’s performing. The metrics that google analytics use when gauged against their compiled data can be great indicators in wish to measure the success or lack thereof of your website in key areas such as number of users, bounce rate, page views, conversion rates etc.. Below are 7 key reasons why you should be using google analytics:

Its Free

As mentioned above google analytics is a completely free tool to use. It costs you nothing to use but if you don’t use it at all then it could cost you in terms of making mistakes that you could have corrected had you the knowledge gleaned from google analytics.

Automatic Collection of Data

Google Analytics automatically collects, compiles and organizes your data for you. You do not have to perform any action in order to get the data. Google Analytics simply does all the work for you. To get this data all that needs to be done on your end is to initially setup your Google Analytics account by copying a simple piece of code on your website. When applied this code enables Google Analytics to start collecting data from your website automatically and then to generate reports accordingly. The data from these reports will aid you when you decide and plan to implement strategies to increase the performance of your website.

Understand Your Bounce Rate

Google Analytics bounce rate is the percentage of traffic that leaves your website quickly after landing on it without looking at any other pages before they leave. Bounce Rate can be a useful barometer in which to gauge how effective or not your SEO is as bounce rate can indicate how accurate the page is targeted towards visitors who are interested in that type of content or indeed in your business and if a page has a high bounce rate it can usually be a signal that something is inherently wrong with that web page whether it’s the content or the design of the page that seems to be frustrating customers so much that they bounce. If your page has a high bounce rate and it’s a key page for you then it’s time for you to reevaluate the SEO on that page and possibly the design also to ensure you are delivering the best user experience possible.

Know Your Demographic

Google Analytics provides you with valuable data about your audience which will help you to understand which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices used and location.

To understand which social platforms to target

Social platforms are a great way to drive a lot of traffic to your website and to engage with potential customers. Google Analytics gives you the access to view what exactly catches the attention of the users and this data will inform you on where to place an ad accordingly. Through google analytics you can not only gauge how successful your social platforms that you use are performing but you can also check exactly how much conversions each social platform is giving you. Based on this data you will be able to dedicate the majority of your time and resources to the best performing social platform.

To understand what kind of content you should write

Great written content is a brilliant way to attract new customers to your website and improve the user experience your website provides. This is commonly understood and is the reason why so many businesses have blogs, newsletters etc.. as these pieces of content can drive traffic towards your website and increase conversions. Google Analytics helps you to keep a track of all the content published that receives views and shares. Google Analytics then generates a breakdown of the page views each of your blog posts receive and this data helps you to understand which pieces of content are the best performing for you.

To check if you are achieving goals

Google Analytics allows you to set goals which track your website’s success in a certain area such as new users for example. You could set a goal that in the next month you wish to have 1000 new users and by viewing the data you can measure it against your goal to inform you if the current approach you are taking is going to result in you realising this goal or if in fact further strategizing is required. Google analytics is a brilliant tool to use to help you make your website more successful. The data it provides is invaluable and considering it’s free you have no excuse to justify not using it. If you aren’t using it currently you’re missing out! To find out more about google analytics and other strategies to improve your website contact 2Cubed today! You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles.

SEO Performance – How to tell if your SEO is working for you or against you

Category: Tips and Tricks

September 25, 2018

In the aggressive and competitive online market of today, Effective SEO has often proven to be the deciding factor for whether a website becomes successful or not. With so much knowledge nowadays about SEO virtually all websites are employing it in one shape or another as gaining high ranking positions on the SERP (Search Engine Results Page) has become more competitive than ever before. However this being said not all SEO was created equal as many are not utilising it to its full potential either through laziness or simple ignorance of what is required from them to employ effective SEO optimisation throughout their respective websites. So how can someone who is doing SEO for their website know if they are doing it correctly or not you may ask? As for so many cases the proof is in the pudding! A great way to figure out if your SEO work has been effective or ineffective is to gauge it off metrics which can often be found through channels and tools such as google analytics, Moz etc. Below are four great metrics to measure your SEO success or lack thereof against: Keyword Ranking Keyword Ranking is something you should always be tracking regularly. Keyword rankings let you know how your website is performing on the SERP on google and if its appearing high for key search phrases related to your business. By improving these rankings you will have an increased flow of traffic to your website which will increase your chances of getting more conversions on your website. There is no particular trick to ranking high for keywords as google’s algorithm is ever-evolving and as such this means that there is no exact way to predict how well your website will perform in the rankings. It is a case of constantly checking and amending your strategy as needed. Organic Search Traffic Organic Search Traffic is the amount of natural traffic you get to the website. Effective use of SEO can improve your SEO performance in many ways. Three particular ways to improve your organic traffic are as follows:

By improving your ranking position on the SERP, as such you will be viewed more and have more traffic to your website.
By improving meta titles and meta descriptions users will now be more likely to click and interact with your content thus increasing your organic traffic.
Creating more content means that not only will your website have fresh content being applied to it which shows it’s an active and very alive website but also having new content gives you the opportunity to target new keywords and opportunities to earn visibility.

Online Conversion Rate What’s considered a “healthy” Online Conversion Rate tends to vary wildly depending on the industry. Conversions should always be a measurable event that can be tied to revenue. The actual conversion rate itself is comprised of the percentage of website visitors that complete a conversion. Generally speaking a conversion rate of 1.5%-3% is considered quite good. Effective SEO will help to drive traffic to your website and from there your website should be optimized to be able to convert these visitors into leads and conversions. Effective SEO is half the battle, having an optimized responsive website is the second part. If you can do both of these things effectively you should be able to see the results in your improved conversion rate. Bounce Rate Bounce Rate is the percentage of traffic that leaves your website quickly after landing on it without looking at any other pages before they leave. Bounce Rate can be a useful barometer in which to gauge how effective or not your SEO is as bounce rate can indicate how accurate the page is targeted towards visitors who are interested in that type of content or indeed in your business and if a page has a high bounce rate it can usually be a signal that something is inherently wrong with that web page whether it’s the content or the design of the page that seems to be frustrating customers so much that they bounce. Some pages can actually be expected to have high bounce rates such as pages which act more as a general reference for information such as a calendar or blog post for example. Of course bounce rates for key pages such as a homepage or services page should be lower. A bounce rate of 35%-60% is considered the industry standard average. If your page has a high bounce rate and it’s a key page for you then it’s time for you to reevaluate the SEO on that page and possibly the design also to ensure you are delivering the best user experience possible. By using these four metrics to measure your SEO success you will have a good idea of just how effective your SEO efforts have been and whether they have borne fruit or not. The information gleaned from these metrics will help you to alter your SEO strategy accordingly to meet your goals. SEO is a constant battle, by doing well in these four metrics you will definitely be in a position to win the fight! 2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis. To find out the right move and strategy to take when it comes to effective SEO please contact 2Cubed today! Please feel free to contact us also on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles.

Choosing the right Web Design Agency for Responsive Design

Category: Projects

July 27, 2018

Whether your business is big or small, the chances are that it has a website. In today’s market the importance of websites is only becoming more and more important especially those with an E-Commerce element where in most cases the website is the actual lifeblood of the business.Your online presence will be of utmost importance for the development of your business. Now that we have made it clear that having an efficiently developed website is of utmost importance, how do you go about getting one? Unless you’re a coding expert or wish to create a generic ready built site then you are going to have to reach out for some professional help in web development to build a website which has responsive design and mobile responsive design. Now with this there is good and bad news, good news is that there are many web development agencies throughout the country especially in Dublin which is full of Dublin Web Agencies so this means you have a vast amount of options to choose from. The bad news however is that all these web agencies were made not made equal whether it’s a Dublin web agency or any other Irish Web agency. Therefore it is imperative that you choose the right one as this choice will be the difference between having a great website or business crippling bad one. But you have probably figured that one out by now and are asking yourself: What next? That is why you are on this page – to find the answer to the question of how to find the right web design agency. You’ve already found them… 2Cubed Web Design Wexford & Dublin pride ourselves on being a leading example of what a web development agency should be. 2Cubed specialise in delivering functional websites that exceed clients’ expectations and performance. Our web development offices are based in Wexford and Dublin. We strive to use the very best industry practices provided by our in house web designers. We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. All our web designs are created specifically for each customer, ensuring you get a beautiful user-friendly tailor-made website that fits your brand and identity. 2Cubed design and develop websites across all industries and sectors, including eCommerce websites, multilingual websites, as well as projects which include custom functionality and specific database and software integration. 2Cubed specialises in Website Development, Web Design, App Development, eCommerce Website Design, Website Marketing and Content Management (CMS). We can work with a variety of Content Management Systems (CMS) such as WordPress and Magento, and can give your existing website a re-design making it responsive and moving it into the 21st century. Our web content writing expert, provides unique website content. We build beautiful bespoke customer-friendly websites. We provide web development and web design to the highest standard, as well as native iPhone and Android Applications. We build digital solutions for web and apps. We are the problem solvers in the digital world. Our websites are measured on performance and built for scale and longevity. As well as web design and app development, 2Cubed offers a range of other services including digital marketing, content writing, SEO, Graphic Design, Brand Identity, Google Apps set-up, and Google Adwords management. Our creative web designers are ready to design, code & market your project and also award winning IIA Net Visionary Web Developer Excellence. In 2016 we were finalists as IIA Net Visionary Web Design Company of the Year. We provide websites nationally designed by our highly skilled web design team. We are a team of ten web design professionals that are dedicated to giving the best web design service in Ireland. Planning and knowledge is key when it comes to web design and web development. By consulting a professional Web Designer like 2Cubed you can be assured that your website will be a success. To take the first step of having that website of your dreams please get in touch with 2Cubed today. To view our full portfolio of work please click here. Please feel free to contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles.

Why your website urgently needs an SSL Certificate now!

Category: News

July 16, 2018

Does your website have an SSL Certificate? If the answer to this question is no then the success of your website is at serious risk! Google will flag your website from next month (August 2018) if you have not gotten an SSL Certificate. At the start of 2018 Google announced in its Speed Update set to roll out in July, that it will mark all sites that have not migrated to HTTPS as “not secure.” This change has been brought in by google whose main goal is to ensure their users can safely and securely browse and purchase on the internet. As nowadays people turn to the internet for virtually everything ensuring that users can trust it to be safe is of paramount importance. Online security like having an SSL Certificate is no longer just a good option for a website to have, it’s a necessity. An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key. When google made this announcement they made it clear and sent a stark warning that if your website does not have an SSL Certificate your website will be marked as not secure in the url bar when people access it. This will of course have a detrimental effect on any website who is branded as such as virtually no user will proceed onto the site as they have lost all trust and they certainly will not buy anything in fear of their card details being used and abused. Websites that have any kind of text input will need an SSL Certificate, If you are unsure whether your website needs an SSL Certificate (Chances are it does) just ask yourself the following two questions: Does your website have forms or functions that require text to be inputted such as: Contact forms, Search Bars, Logins etc..? Is your website on HTTP://? If your answer to these questions is a resounding yes then you need to install an SSL Certificate. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site which will damage your sites reputation irrevocably and will also cause your business to suffer. To inquire about getting an SSL Certificate for your website to stop it being marked as non-secure please get in touch today! Please feel free to follow and interact with us on the following profiles.

Content may be King, but Marketing is the Queen

Category: Tips and Tricks

July 3, 2018

A common saying in SEO circles is “Content is king, but marketing is queen, and runs the household.” Just like any good couple one can’t survive without the other and both help each other to succeed. Without marketing your content no matter how good it may be will never be noticed. Likewise if you don’t have enough good quality content then what are you going to advertise and promote in your marketing? Content and Marketing are both equally as important as each other. It’s vital that anyone wishing to be successful makes sure that great content is paired with a great marketing strategy, never sacrifice or prioritize one over the other, both are equally important and should always be treated with this respect. Great content is king as people want to see something new that catches their attention when browsing the internet, Writing content in your own words with your own ideas ensures that your content is different and unique to you and this will be appreciated by users and the search engine itself when it comes to ranking. Also with great content you are more likely to get new and returning visitors to your site. While you’re producing great content be sure to optimize it efficiently so that it will see a jump in the rankings on the SERP (Search Engine Results Page), when optimizing it make sure that your priority is that it reads well for users and gives them a great user experience, this is key. I can’t stress enough to not make the mistake of trying to over optimize your page just for search engines and not have the user experience in mind, this can be called trying to use blackhat methods and it will not work, in fact it will have an adverse effect on your ranking and your content will suffer, do not abuse the system with things such as keyword stuffing etc… Marketing is queen because in today’s market you need both marketing and content working efficiently to be successful. While it’s of course great to have dozens of great quality well written articles, it isn’t enough in itself to rank highly, there is still another step required, which is of course the queen: Marketing. Some great marketing techniques that can be used are as follows:

Writing articles on blogs and making sure to link to your other content
Be active on social media because you can funnel a huge amount of traffic from social media channels such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Google My Business.
Have back-links and anchor text throughout your site to encourage further navigation and increase average session duration

In this article we established the power couple that is the king of content and queen of marketing and how both are as equally important and provide the most success when both are utilized successfully. Just like a game of chess, the king and queen are the most important parts, while you won’t win the game in your first, second or third move, if you use both effectively and make the right strategic moves and be patient your chance will come and you will see positive results, every game starts with the first move, make sure yours is the right one! To find out the right move and strategy to take when it comes to content and/or marketing please contact 2Cubed today! 2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis. Please feel free to follow and interact with us on the following profiles.

Local SEO

Category: Tips and Tricks

June 29, 2018

Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc… Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done, by having this done beforehand it will maximise your chances for success and getting the best results possible so you will rank high within the local listings. There are six things in particular that you should have done before launching your local SEO campaign and they are the following: Have a working Google My Business Page Set Up It’s important that in order to have a strong presence on google that you have set up your Google My Business page. Once you have set it up, you should make sure it includes the following elements:

A long, unique description that’s formatted correctly and includes links.
Choose the correct and appropriate categories for your business.
Upload as many photos as possible onto your google my business page of your business
Add a local phone number
Add your business address that’s consistent with that on your website and local directories.
Upload a high-resolution profile image and cover photo.
Add your opening times/days
Have real reviews from customers

Optimize all of your landing pages with local keyword data Your landing page is the most important page on your website as it is the first impression a user gets of your website. You should make sure this page is optimized with the correct keywords. A good idea is to incorporate the page with some particular keywords which you think users will use to search with. Ensure your NAP listings remain consistently across the web NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for their searches. This becomes even more important for Local SEO. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations). You should also use Schema.org markup on your NAP to give the search engines all they need to display your company information properly. Generate genuine reviews from your customers on Google and Yelp Local reviews will have a direct impact on your local search rankings, it’s pivotal that you try and gain as many real genuine ones as possible so you’ll want to spend some time acquiring them. Whilst there are many types of reviews from different platforms for now I would advise to focus on getting as many google reviews as possible. Optimize your search engine snippets Google Featured Snippets are very search friendly and they help users to get answers without having to click any pages. By making sure to optimize your search engine snippets you will increase your chances further for ranking as high as possible in the search rankings. Focus on localized link building When you are doing a local SEO campaign it is extremely important that you have done effective link building. Unlike traditional national SEO, Local SEO places a lot more importance on gaining links from other local websites that are relevant to your business and industry. National SEO places a greater importance on gaining as many links as possible from high authority websites and whilst of course that is still something to aim for, with Local SEO the links from websites local to you are what is the most important! Please feel free to follow and interact with us on the following profiles.