Tag Archives: website design wexford

SEO Performance – How to tell if your SEO is working for you or against you

SEO Performance
Category: Tips and Tricks
September 25, 2018
In the aggressive and competitive online market of today, Effective SEO has often proven to be the deciding factor for whether a website becomes successful or not. With so much knowledge nowadays about SEO virtually all websites are employing it in one shape or another as gaining high ranking positions on the SERP (Search Engine Results Page) has become more competitive than ever before. However this being said not all SEO was created equal as many are not utilising it to its full potential either through laziness or simple ignorance of what is required from them to employ effective SEO optimisation throughout their respective websites. So how can someone who is doing SEO for their website know if they are doing it correctly or not you may ask? As for so many cases the proof is in the pudding!  A great way to figure out if your SEO work has been effective or ineffective is to gauge it off metrics which can often be found through channels and tools such as google analytics, Moz etc. Below are four great metrics to measure your SEO success or lack thereof against: Keyword Ranking Keyword Ranking is something you should always be tracking regularly. Keyword rankings let you know how your website is performing on the SERP on google and if its appearing high for key search phrases related to your business. By improving these rankings you will have an increased flow of traffic to your website which will increase your chances of getting more conversions on your website. There is no particular trick to ranking high for keywords as google’s algorithm is ever-evolving and as such this means that there is no exact way to predict how well your website will perform in the rankings. It is a case of constantly checking and amending your strategy as needed. Organic Search Traffic Organic Search Traffic is the amount of natural traffic you get to the website. Effective use of SEO can improve your SEO performance in many ways. Three particular ways to improve your organic traffic are as follows:
  • By improving your ranking position on the SERP, as such you will be viewed more and have more traffic to your website.
  • By improving meta titles and meta descriptions users will now be more likely to click and interact with your content thus increasing your organic traffic.
  • Creating more content means that not only will your website have fresh content being applied to it which shows it’s an active and very alive website but also having new content gives you the opportunity to target new keywords and opportunities to earn visibility.
Online Conversion Rate What’s considered a “healthy” Online Conversion Rate tends to vary wildly depending on the industry. Conversions should always be a measurable event that can be tied to revenue. The actual conversion rate itself is comprised of the percentage of website visitors that complete a conversion. Generally speaking a conversion rate of 1.5%-3% is considered quite good. Effective SEO will help to drive traffic to your website and from there your website should be optimized to be able to convert these visitors into leads and conversions. Effective SEO is half the battle, having an optimized responsive website is the second part. If you can do both of these things effectively you should be able to see the results in your improved conversion rate. Bounce Rate Bounce Rate is the percentage of traffic that leaves your website quickly after landing on it without looking at any other pages before they leave. Bounce Rate can be a useful barometer in which to gauge how effective or not your SEO is as bounce rate can indicate how accurate the page is targeted towards visitors who are interested in that type of content or indeed in your business and if a page has a high bounce rate it can usually be a signal that something is inherently wrong with that web page whether it’s the content or the design of the page that seems to be frustrating customers so much that they bounce. Some pages can actually be expected to have high bounce rates such as pages which act more as a general reference for information such as a calendar or blog post for example. Of course bounce rates for key pages such as a homepage or services page should be lower. A bounce rate of 35%-60% is considered the industry standard average. If your page has a high bounce rate and it’s a key page for you then it’s time for you to reevaluate the SEO on that page and possibly the design also to ensure you are delivering the best user experience possible. By using these four metrics to measure your SEO success you will have a good idea of just how effective your SEO efforts have been and whether they have borne fruit or not. The information gleaned from these metrics will help you to alter your SEO strategy accordingly to meet your goals. SEO is a constant battle, by doing well in these four metrics you will definitely be in a position to win the fight! 2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis. To find out the right move and strategy to take when it comes to effective SEO please contact 2Cubed today! Please feel free to contact us also on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Choosing the right Web Design Agency for Responsive Design

Web Design Agency
Category: Projects
July 27, 2018
Whether your business is big or small, the chances are that it has a website. In today’s market the importance of websites is only becoming more and more important especially those with an E-Commerce element where in most cases the website is the actual lifeblood of the business.Your online presence will be of utmost importance for the development of your business. Now that we have made it clear that having an efficiently developed website is of utmost importance, how do you go about getting one? Unless you’re a coding expert or wish to create a generic ready built site then you are going to have to reach out for some professional help in web development to build a website which has responsive design and mobile responsive design. Now with this there is good and bad news, good news is that there are many web development agencies throughout the country especially in Dublin which is full of Dublin Web Agencies so this means you have a vast amount of options to choose from. The bad news however is that all these web agencies were made not made equal whether it’s a Dublin web agency or any other Irish Web agency. Therefore it is imperative that you choose the right one as this choice will be the difference between having a great website or business crippling bad one. But you have probably figured that one out by now and are asking yourself: What next? That is why you are on this page – to find the answer to the question of how to find the right web design agency. You’ve already found them… 2Cubed Web Design Wexford & Dublin pride ourselves on being a leading example of what a web development agency should be. 2Cubed specialise in delivering functional websites that exceed clients’ expectations and performance. Our web development offices are based in Wexford and Dublin. We strive to use the very best industry practices provided by our in house web designers. We believe that it’s ‘Your Web Strategy’ and we are here to deliver and guide you to achieving the very best website possible. All our web designs are created specifically for each customer, ensuring you get a beautiful user-friendly tailor-made website that fits your brand and identity. 2Cubed design and develop websites across all industries and sectors, including eCommerce websites, multilingual websites, as well as projects which include custom functionality and specific database and software integration. 2Cubed specialises in Website Development, Web Design,  App Development, eCommerce Website Design, Website Marketing and Content Management (CMS). We can work with a variety of Content Management Systems (CMS) such as WordPress and Magento, and can give your existing website a re-design making it responsive and moving it into the 21st century. Our web content writing expert, provides unique website content. We build beautiful bespoke customer-friendly websites. We provide web development and web design to the highest standard, as well as native iPhone and Android Applications. We build digital solutions for web and apps. We are the problem solvers in the digital world. Our websites are measured on performance and built for scale and longevity. As well as web design and app development, 2Cubed offers a range of other services including digital marketing, content writing, SEO, Graphic Design, Brand Identity, Google Apps set-up, and Google Adwords management. Our creative web designers are ready to design, code & market your project and also award winning IIA Net Visionary Web Developer Excellence.  In 2016 we were finalists as IIA Net Visionary Web Design Company of the Year. We provide websites nationally designed by our highly skilled web design team. We are a team of ten web design professionals that are dedicated to giving the best web design service in Ireland. Planning and knowledge is key when it comes to web design and web development. By consulting a professional Web Designer like 2Cubed you can be assured that your website will be a success. To take the first step of having that website of your dreams please get in touch with 2Cubed today. To view our full portfolio of work please click here. Please feel free to contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Why your website urgently needs an SSL Certificate now!

SSL Certificate
Category: News
July 16, 2018
Does your website have an SSL Certificate? If the answer to this question is no then the success of your website is at serious risk! Google will flag your website from next month (August 2018) if you have not gotten an SSL Certificate. At the start of 2018 Google announced in its Speed Update set to roll out in July, that it will mark all sites that have not migrated to HTTPS as “not secure.” This change has been brought in by google whose main goal is to ensure their users can safely and securely browse and purchase on the internet. As nowadays people turn to the internet for virtually everything ensuring that users can trust it to be safe is of paramount importance. Online security like having an SSL Certificate is no longer just a good option for a website to have, it’s a necessity. An SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key. When google made this announcement they made it clear and sent a stark warning that if your website does not have an SSL Certificate your website will be marked as not secure in the url bar when people access it. This will of course have a detrimental effect on any website who is branded as such as virtually no user will proceed onto the site as they have lost all trust and they certainly will not buy anything in fear of their card details being used and abused. Websites that have any kind of text input will need an SSL Certificate, If you are unsure whether your website needs an SSL Certificate (Chances are it does) just ask yourself the following two questions: Does your website have forms or functions that require text to be inputted such as: Contact forms, Search Bars, Logins etc..? Is your website on HTTP://? If your answer to these questions is a resounding yes then you need to install an SSL Certificate. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site which will damage your sites reputation irrevocably and will also cause your business to suffer. To inquire about getting an SSL Certificate for your website to stop it being marked as non-secure please get in touch today! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Content may be King, but Marketing is the Queen

Website Content and Marketing
Category: Tips and Tricks
July 3, 2018
A common saying in SEO circles is “Content is king, but marketing is queen, and runs the household.” Just like any good couple one can’t survive without the other and both help each other to succeed. Without marketing your content no matter how good it may be will never be noticed. Likewise if you don’t have enough good quality content then what are you going to advertise and promote in your marketing? Content and Marketing are both equally as important as each other. It’s vital that anyone wishing to be successful makes sure that great content is paired with a great marketing strategy, never sacrifice or prioritize one over the other, both are equally important and should always be treated with this respect. Great content is king as people want to see something new that catches their attention when browsing the internet, Writing content in your own words with your own ideas ensures that your content is different and unique to you and this will be appreciated by users and the search engine itself when it comes to ranking. Also with great content you are more likely to get new and returning visitors to your site. While you’re producing great content be sure to optimize it efficiently so that it will see a jump in the rankings on the SERP (Search Engine Results Page), when optimizing it make sure that your priority is that it reads well for users and gives them a great user experience, this is key. I can’t stress enough to not make the mistake of trying to over optimize your page just for search engines and not have the user experience in mind, this can be called trying to use blackhat methods and it will not work, in fact it will have an adverse effect on your ranking and your content will suffer, do not abuse the system with things such as keyword stuffing etc… Marketing is queen because in today’s market you need both marketing and content working efficiently to be successful. While it’s of course great to have dozens of great quality well written articles, it isn’t enough in itself to rank highly, there is still another step required, which is of course the queen: Marketing. Some great marketing techniques that can be used are as follows:
  • Writing articles on blogs and making sure to link to your other content 
  • Be active on social media because you can funnel a huge amount of traffic from social media channels such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Google My Business. 
  • Have back-links and anchor text throughout your site to encourage further navigation and increase average session duration
In this article we established the power couple that is the king of content and queen of marketing and how both are as equally important and provide the most success when both are utilized successfully. Just like a game of chess, the king and queen are the most important parts, while you won’t win the game in your first, second or third move, if you use both effectively and make the right strategic moves and be patient your chance will come and you will see positive results, every game starts with the first move, make sure yours is the right one! To find out the right move and strategy to take when it comes to content and/or marketing please contact 2Cubed today! 2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis. Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Local SEO

LOCAL SEO AGENCY WEXFORD
Category: Tips and Tricks
June 29, 2018
Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc… Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done, by having this done beforehand it will maximise your chances for success and getting the best results possible so you will rank high within the local listings. There are six things in particular that you should have done before launching your local SEO campaign and they are the following: Have a working Google My Business Page Set Up It’s important that in order to have a strong presence on google that you have set up your Google My Business page. Once you have set it up, you should make sure it includes the following elements:
  • A long, unique description that’s formatted correctly and includes links.
  • Choose the correct and appropriate categories for your business.
  • Upload as many photos as possible onto your google my business page of your business
  • Add a local phone number
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days
  • Have real reviews from customers
Optimize all of your landing pages with local keyword data Your landing page is the most important page on your website as it is the first impression a user gets of your website. You should make sure this page is optimized with the correct keywords. A good idea is to incorporate the page with some particular keywords which you think users will use to search with. Ensure your NAP listings remain consistently across the web NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for their searches. This becomes even more important for Local SEO. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations). You should also use Schema.org markup on your NAP to give the search engines all they need to display your company information properly. Generate genuine reviews from your customers on Google and Yelp Local reviews will have a direct impact on your local search rankings, it’s pivotal that you try and gain as many real genuine ones as possible so you’ll want to spend some time acquiring them. Whilst there are many types of reviews from different platforms for now I would advise to focus on getting as many google reviews as possible. Optimize your search engine snippets Google Featured Snippets are very search friendly and they help users to get answers without having to click any pages. By making sure to optimize your search engine snippets you will increase your chances further for ranking as high as possible in the search rankings. Focus on localized link building When you are doing a local SEO campaign it is extremely important that you have done effective link building. Unlike traditional national SEO, Local SEO places a lot more importance on gaining links from other local websites that are relevant to your business and industry. National SEO places a greater importance on gaining as many links as possible from high authority websites and whilst of course that is still something to aim for, with Local SEO the links from websites local to you are what is the most important! Please feel free to follow and interact with us on the following profiles. facebook icon twitter icon linkedin icon Instagram icon Google+ icon

Bespoke Web Designs from 2Cubed

Category: Projects
June 9, 2017
Summer is finally here! Well, it was for a few days at the start of June where we all had an ice cream and thought “how amazing would Ireland be if it was sunny all the time?” The rain came back a couple of days later – we should have known it wasn’t to last! So we decided to bring the laptops back inside and design and develop some bespoke websites! Despite the distraction of the sunshine, we have launched a lot of beautiful new bespoke websites in the past couple of months. These websites involved a lot of custom coding for special features unique to the companies involved.

The Gift & Art Gallery

Bespoke Web Designs We recently launched the new website for The Gift & Art Gallery, Dundalk, Co. Louth. Michelle wanted a clean, easy-to-use website to help promote her product range and also sell her products online. The Gift & Art Gallery has a huge following on Facebook, but needed a web presence and online shop to help you find the perfect gift!

Killowen

Bespoke Web Designs Killowen Farm is one of our favourite Wexford businesses – mainly because we love their delicious natural yoghurts. They worked with 2Cubed redesigning their existing website and giving it an upgrade – making it much more user-friendly, slicker, and helping fit in with their beautiful branding.

IMCA

Bespoke Web Designs The IMCA are the Institute of Management Consultants and Advisers in Ireland and needed a website to cater for the needs of their members. Their new website has many private sections and areas filled with resources that are only accessible to members – and you can even sign up and become a member through the website if you’re not already involved! Contact us today to find out how you can upgrade your website or discuss website maintenance options with us.

School Websites & Educational Website Design

Category: Projects
March 13, 2017
Every single business in Ireland wants their website to present the most professional version of themselves to their customers. Companies want to showcase their services and products. Schools and educational services are no different. They want to look professional to display their school in the best possible light. At 2Cubed, we can design and develop school and educational websites for your establishment, whether it is a nursery or creche, a primary or secondary school, or even a business offering specialist courses and training. barrow (1) We have developed solutions for eLearning and Online Training Courses, which allow users to book places on courses, as well as study and access modules via websites. Among the training websites we have worked on include Advanced Aesthetics, Allied Training, Barrow Training, Gainfort Academy, and Right Response. Contact 2Cubed to discuss how you can redesign an existing educational website or build a new school website today.