When it comes to creating websites everyone already knows how important it is for it to have a great design and presentation and that it actually functions correctly on a basic level. One thing that can be overlooked though is Website Performance such as how it performs in the backend. Having a correctly optimised website that performs efficiently has a whole host of benefits, not only for you but also for your visitors to the site. Efficient Website Performance will result in faster load times and reduced hosting costs which in turn can lead to an increase in google search rankings on the Search Engine Results Page (SERP). Virtually all websites contain images and graphics of many sorts and sizes and they can do a great job of helping to communicate and shape the message your website is trying to present to your visitors. However, it might not be a common known thing but images can usually be one of the leading causes of sites having long load times. Therefore it is vital to make sure your images are optimised correctly before you upload them, if you don’t it can cause your website to have overly long load times which can end up affecting your search engine rankings. Also if you are trying to load from a slow server this may also cause issues. Website performance optimization is always something that should be top priority, especially when there is so much online competition. It’s also very important when optimizing a website that you don’t forget to optimize for mobile and slower devices as well. Choosing the right web host plan is a smart business move to boost website performance. Having a fast web host is equally as important as any website performance optimization you can make, as it truly is the backbone of your site. It’s true that a cheap host plan may offer you savings at the beginning, but you will most likely end up paying more in the long run in order to serve your website needs as it grows. It’s a smart move to make sure to choose a trusted web host with a right variety of hosting plans to handle all your website resources and requirements. 2Cubed’s sister site Website Maintenance has some great offers available for excellent hosting and much more packages that can help your site to be a success in every area. As you can see these are just a number of steps you can take today to optimise your website in order to improve things like your page load times, position in search engine rankings and your sites overall user experience. To find out more and develop a plan to make your website a success, contact us today! Please feel free to follow and interact with us on the following profiles.